The broad-based adoption of information technology (IT) — and the advent of cloud-based capabilities — has leveled the playing field for firms around the world. Market incumbents are increasingly pressured by disruptive innovators and gaining market share through the innovative application of technology.
In nearly all industries, an accelerating innovation curve — in which market discontinuities arising from video, social, mobile, and cloud-based capabilities unlock new competitive dynamics — is reshaping the business landscape. In this environment, barriers to market entry are falling, customers are demanding new ways of interacting, In a world characterized by technology-driven parity and fleeting competitive advantages, many business leaders are asking, “Where will the next wave of value come from for our company?”
